RIVIAN
Branded Content | 60s Spot
AI Tools
-
Step one for this project was to train a model to generate JSON prompts based on a brand and visual style. The model would translate a shotlist into JSON text-to-video prompt inputs.
-
Using SUNO, we generated a playlist of music tracks to be used as the foundation of the spot.
Music | Suno
-
With our JSON prompt model and style parameters + cinematography tech specs, we began generating video clips.
Text Input
{ "prompt": "the 2025 Rivian R1T in a black studio, lit by an overhead circular panel glowing magenta. The circle casts a halo of light across the truck’s roofline and bed rails, with gradients of purple fading into black. Accent beams in warm amber skim the floor, contrasting with the magenta overhead glow. The Rivian’s taillight bar flickers alive as a secondary visual gag, glowing rich red into the darkness. The light shifts intensity and hue slowly. The text on the car says "RIVIAN".", "car": { "make": "Rivian", "model": "R1T", "year": 2025, "exterior_color": "Limestone", "wheels": "20\" All-Terrain Dark", "lighting_signature": "continuous red rear taillight bar illuminating in sequence" }, "cinematography": { "camera": "ARRI ALEXA 65", "lenses": "ARRI Signature Prime 50mm", "movement": "slow dolly-in from three-quarter low angle", "lighting": "overhead magenta circle panel creating halo glow, amber accent strips grazing floor edges, red taillight animation", "aspect_ratio": "2.39:1", "frame_rate": "24 fps", "color_grade": "magenta + amber duotone palette, saturated highlights, inky shadows" }}Video Output
Text Input
{"prompt": "Wheels descend into frame and the chassis silhouette of the 2025 Rivian R1T resolves from darkness as scanning planes of light pass across: show 20" All-Terrain Dark wheel design, distinctive fender form, and clean shoulder line. Headlight bar stays dim, only edges catching light. No humans, no background—pure sculptural reveal. The letters on the side of the car say "RIVIAN"","car": {"make": "Rivian","model": "R1T","year": 2025,"exterior_color": "Limestone","wheels": "20" All-Terrain Dark","lighting_signature": "DRL bar faint, stadium headlights off"}Video Output