Our Services
ETHICAL USE OF AI TOOLS
Much of our work is meant to be intended to be a case study to show capabilities, and public example of best practices. The production philosophy is built around a few non-negotiables:
NO REPLACING ACTORS
o In scripted work, we intend to use AI tools where computers are already used (VFX/Animation)
o All performances on screen are recorded audio or motion capture performances captured in person, with REAL ACTORS but maybe without having to rent a massive studio or expensive mo-cap equipment to do it
Consent and Compensation
o No use of someone’s likeness, voice, or performance without explicit permission (IP exceptions labeled “Spec”)
o Fair pay for actors and key creatives, including when AI-assisted processes extend or transform work.
Human Authorship
o Stories remain authored by humans: the adaptation, structure, dialogue, themes, and final cut are human-driven.
Transparency
o Clear credits: who wrote, directed, performed, designed, animated, edited, and what tools were used.
o “AI used” isn’t enough—how it was used matters.
Responsible Data Practices
o Preference for licensed, commissioned, or artist-owned datasets and models where possible.
o Avoidance of pipelines that rely on unauthorized scraping or rights ambiguity