FROOT LOOPS
Branded Content | 60s Spot (Spec)
AI Tools
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Analyzing the brand, we landed on a pastel, playful style for the spot. Then, we begin training models on that style.
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Taking our style parameters, we generated all of the imagery/storyboards that would be used for the videos.
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Standard and start/end frame image-to-video techniques were used for more control. As always, AI video generation comes down to mining (choosing the workable footage within a generation for edit). We also attempted JSON prompts for text-to-video, but it yielded inaccurate product results so we locked in on the image to video pipeline.
Image Input
(Strat/End Frame)
Video Output
Image Input
Video Output
(This commercial is a spec commercial. The originator of the commercial is not affiliated with, connected to, nor sponsored or endorsed by the brand)