VANS
Branded Content | 60s Spot
AI Tools
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For this spot, the theme was ‘Generations’ - showing the brands long standing presence and the impact its had on generations of wearers. We were particularly inspired by the photography of Gordon Parks who is able to capture this feeling expertly. Thus, we analyzed and deconstructed the style to train prompting and image models.
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After training models created for the right style, grade, and product accuracy, we then generated the image series that would be used as image-to-video input.
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Using SUNO, we created a playlist of Track options for editors to pull from. Here is the one we chose.
Music | Suno
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We needed to create shots FPS and standard FPS, plus speed ramping shots for this spot. We also had to apply a variety of filmic grades/textures to the videos after generation to have a cohesive look. As always, AI video generation comes down to mining (choosing the workable footage within a generation for edit).
Image Input
Video Output
Image Input
Video Output