Branded Content | 60s Spot | 2D & 3D Animation
COCA-COLA
AI Tools
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For years, Coca-Cola has made Polar Bear themed commercials each holiday season. They have evolved in style over the years. We created a simple narrative and with this project, we wanted to demonstrate the flexibility AI tools provide clients and creators to change styles.
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In an effort to show the flexibility of the tools, we created storyboards for the narrative in both a 2D Style and 3D Style.
3D VERSION
2D VERSION
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Once we had our images, we created videos for each style. Normally, this would costs hundreds of thousands of dollars and months to create two fully animated spots. Now, we are able to make it in under a week. As always, AI video generation comes down to mining (choosing the workable footage within a generation for edit).
3D VERSION
Image Input
Video Output
Image Input
Video Output
2D VERSION
Image Input
Video Output
Image Input
Video Output
(The following commercial is a spec commercial. The originator of the commercial is not affiliated with, connected to, nor sponsored or endorsed by the brand)