Branded Content

BEATS BY DRE

AI Tools

  • Step one for this project was to train a model to generate JSON prompts based on a brand and visual style. The model would translate a shotlist into JSON text-to-video prompt inputs.

  • Using SUNO, we generated a playlist of music tracks to be used as the foundation of the spot.

Music | Suno

  • With our JSON prompt model and style parameters + cinematography tech specs, we began generating video clips. As you can see, some prompts require much more text than others to get the shot right. Below are two JSON prompt examples for this project.

Text Input

}, "product_info": {    "name": "Beats Solo 4 Headphones",    "description": "Sleek, modern, wireless on-ear headphones, designed for exceptional audio fidelity and comfort. Features include custom acoustic architecture, personalized spatial audio with dynamic head tracking, up to 50 hours of battery life, Fast Fuel charging, and enhanced call quality. The design emphasizes premium materials, including ultra-plush ear cushions for extended wear, and a durable, flexible headband. The aesthetic is sophisticated and minimalist, often in matte black with polished silver/grey accents and the iconic 'b' logo.",
   "scene_description": "A close-up shot focused primarily on one earcup of the Beats Solo 4 headphones, with the 'b' logo clearly visible. The headphones are slightly angled as if suspended. Surrounding the earcup, a dense cluster of the stylized 'speaker' elements (from Image 1) form a dynamic, vibrating sphere. These speakers are in sharp focus in the immediate foreground and background, tightly framing the headphone earcup. The vibrations from the speakers subtly reflect off the glossy surface of the earcup, creating a subtle, shimmering effect on the 'b' logo. The motion and light interaction emphasize the 'surround' aspect.",   "cinematography": {      "shot_type": "Close-Up (CU)",
      "camera_movement": "A subtle, slow orbital movement around the earcup, or a gentle push-in to heighten intimacy.",     "focus": "Shallow to medium depth of field, ensuring both the headphone earcup and some surrounding speaker elements are sharp, while the far background blurs into the void.",     "lighting": "Contrasting lighting. The headphones are softly lit to show their matte texture, while the surrounding speakers have a self-emissive/vibrating quality that casts dynamic reflections onto the earcup.",     "visual_effects": "Individual speaker cones visibly vibrate. Subtle, shimmering light reflections from the vibrating speakers are visible on the glossy surface of the headphone earcup and logo."    },

Video Output

Text Input

{ "prompt": "In a White cyclorama environment a fisheye medium close-up shot of a young woman with short hair, putting on a pair of matte black Beats by Dre Solo 4 on-ear headphones (with the signature single "b" on the ear). The camera tracks with the headphones. After she places the headphones on, crash zoom into her eyeball.", "style": { "aesthetic": "8k photo-real, fish-eye lens on fast moving crane. Hyper stylized." }, "cinematography": { "lighting": "Soft ambient studio light.", "focus": "Shallow depth of field, with sharp focus on her hands and the earbud.", "color_palette": "Muted tones in the background, dominated by the character's skin tone, dark hair." } }

Video Output

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